TikTok is a widely popular social media platform which currently has over more than 500 million active users worldwide. TikTok is a short-form video-sharing application that allows users to create and upload videos of 15 seconds long embedded with filters, music, song snippets, AR (Augmented Reality) effects, and much more. It is an entertaining platform and has a massive range of younger audience demographics. TikTok statistics prove that more than 80% of active TikTok users are Generation Z and Millennial who create funny, creative, and entertaining content.
TikTok is available in 155 countries and supports different localized languages. With its increased popularity and younger audience demographics, many marketers use TikTok as a marketing medium to promote their business, brand, products, or services. TikTok allows short-form video content and does not support image, text, or long-form video content sharing features. TikTok users can string four 15 seconds of video content into a single 60-second video.
If your target audience is teens, then TikTok is the right platform to promote your business. Create authentic content because TikTok is an entertaining platform and not a lifestyle sharing application. Sometimes TikTok looks funny but definitely an addictive platform.
TikTok As An E-Commerce Application
TikTok, as a powerful marketing application, always has room for growth, awareness, and business popularity. Many e-commerce businesses many not lag in sales but definitely need to make some improvements to engage the existing audience and to attract new customers. For example, if you sell fashion accessories to teens, then TikTok is the right platform to promote your business. There are various ways to increase your e-commerce sales or to improve your marketing efforts on TikTok.
TikTok supports various paid advertising formats for business to increase their marketing efforts to gain the best Return on Investment (ROI).
- In-feed Native Ads
- Branded Lenses
- Brand Takeover
- Hashtag Challenge
The following five useful tips will increase your business lead to deal conversion significantly and also helps you in supporting your sales efforts on TikTok. There are various social media providers like Earnviews, who support each TikTok user with various TikTok services.
Understand Your Audience
TikTok has more number of younger audiences when compared to the popular social media platforms like Facebook, Instagram, Twitter, YouTube, and much more. It is essential to create creative and entertaining content to engage 80 percent of TikTok’s active users. For businesses of any size and shape, identify the target audience and choosing the right platform is the significant factor that benefits your marketing efforts.
Curate And Share Engaging Content
TikTok has a user-friendly interface where anyone with a TikTok account can become a content creator or Influencer. TikTok is a creative platform that supports funny and attractive content. To become a content creator on TikTok, you do not need pro devices, expensive cameras, or a production system. You can shoot authentic content with the start-stop button on the application with your mobile and design various effects, AR filters, music, and multiple features to make your content attractive and engaging.
TikTok has a higher number of user-generated content when compared to other social media platforms. TikTok advertising, such as brand takeover and hashtag challenges, supports more user-generated content. Research your competitors to find the trends and share a branded hashtag to gain more user participation. Also, buy tiktok likes from social media service providers, where Likes and Followers are the two metrics that increase the engagement rate.
Simplify The Purchase Process
Simplify the process of purchasing to make shopping easier for customers to get products or services quickly and easily. Create only a few steps to direct the buyer from the TikTok post to the landing page or checkout page. Include a compelling call to action buttons such as “Buy” or “Shop Now” to make shopping easier. The process of directing audiences to the product page or landing page boots your website traffic.
Collaborate With TikTok Influencers
All Influencer marketing techniques on other giant social media platforms like YouTube, Facebook, Instagram, and much more works well on TikTok. If your target audience is younger generation audiences, then promote your business through TikTok Influencer marketing. Research for the right Influencer whose audience matches your niche and create a dedicated TikTok Influencer marketing strategy to gain more success.
The key to TikTok Influencer marketing is to set goals and objectives, target specific users, create authentic content, and measure your metrics. Measure your Influencer marketing performance each time to find what strategy works best and what needs improvement.