The Popularity Of TikTok And How It Benefits Marketers

TikTok is the newest and highly popular social media platform which currently has gained more than 1.5 billion downloads on the Apple and Android store. TikTok users can create short-form video content of 15 seconds long embedded with music, filters, emojis, stickers, GIFs, and some creative features. TikTok also provides an option to string four 15 seconds of video content into a 60 seconds video content.

With the widespread demographics of TikTok, brands find TikTok as an effective marketing medium to promote their business. TikTok is widely prevalent among Generation z and Millennial with its funny and entertaining nature. TikTok sometimes looks like funny and cringy, but definitely an addictive platform. 

Let’s have a look at the recent TikTok statistics to find the popularity and growth of TikTok as a social media platform and marketing medium.

  • TikTok has over more than 500 million active users worldwide.
  • TikTok has been downloaded a whopping 1.5 billion times in the Android store and Apple store.
  • More than 40% of active TikTok users are teens who are aged between 16 and 24 years old.
  • TikTok is highly popular in the South Asian countries, where India is the fastest-growing TikTok market, which has over more than 460 million application downloads.
  • People spend an average of 50 minutes per day on the TikTok application. And the app also has an inbuilt digital feature to intimate users when they use the application for more than two hours.
  • TikTok has an international market and is available in 155 countries.
  • TikTok supports e-commerce features and is widely popular among marketers to promote their brand, product, or service.
  • More than 300 million active users visit or follow at least one business profile every day.

These statistics prove that there is no sign of TikTok decreasing in its popularity or growth. With its general demographics, many marketers prefer TikTok as a potential platform to promote their business, brand, product, or service. TikTok conquers teens, and it is essential to create branded content creatively and engagingly to attract younger generation audiences. Social media service providers like Trollishly offer the best TikTok services to increase account popularity.

Benefits Of TikTok Marketing For Your Brand

Target Audience Base

TikTok is a highly popular social media platform that has gained incredible popularity in a short time. In comparison with the popular social media application, Instagram, a visual sharing platform, TikTok has gained this popularity in just three years. Whereas the popular platform, Instagram, took six years to mark its popularity.

TikTok is one of the most downloaded applications on the iOS store and Android store and still tops in the first position gives tough competition to other social media platform. TikTok has a vast target audience base of around more than half a billion users worldwide. TikTok is an effective platform for marketers to promote their brands or services.

User Engagement

TikTok has a unique algorithm, in which it is easy to get higher engagement and impression on your content with less effort. Anyone with a TikTok account can become a content creator, and your videos can go viral even if you have less follower base. TikTok likes and followers are the important factors of engagement rate. More than 90% of TikTok users use the application multiple times, which makes engagement even higher.

Localization Advantages

Localization is another essential advantage of TikTok, where marketers can find multiple creators from specific locations and also engaging in community videos. TikTok is a global application available in more than 155 countries, and it is easy to create localized content in different languages.

Local Content Creators

TikTok has many content creators or Influencers who come from various cities with a tremendous engagement rate. These micro-influencers are highly popular among their regions and known well by their followers or fans. This makes small business marketers run effective campaigns for a specific location by collaborating with Influencers.

Branded Marketing Channel

Similar to YouTube, marketers can create their own branded marketing channel on TikTok. Businesses can get a verified account and create their own branded videos. Quality is more important than quantity, so make sure you create qualitative content. Create and publish short product marketing videos and promote your business.

Early Advantage Of TikTok Ads

TikTok recently launched the TikTok paid advertising system through which businesses can advertise their products on TikTok. TikTok Ads are new to the market, where marketers have less competition when compared to other advertising platforms. TikTok Advertising gives the opportunity to reach a wider range of audiences and gains more engagement.

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